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If you keep dropping creatures before you do the flip, the 2 life is already paid for in life gain

It allows you to target your creatures with spells still

Deep within the Cabal's vault, the Mirari pulsed like a dead sunand its darkness radiated across Otaria

However, there are likely better landfall creatures that provide more consistent power and utility, such as Lotus Cobra or Scute Swarm, which may be more competitive options

Like most Magic: The Gathering cards, the value of Gideon, Ally of Zendikar depends on a few consistent factors: its rarity, the printing and finish (regular or foil), its physical condition, and the set it was printed in (San Diego Comic-Con 2016)